By PAT HARTMAN
What we have here is the very opposite of travel writing. It’s host writing. It looks at our favorite subject not as a traveler might, but from the point of view of the inhabitants of a place. In this excellent Dublin Independent piece, Martina Devlin makes comparisons of the cost, and looks at the difference between the tourist experience in France (good) and Ireland (not so good). She explores the three main factors that are responsible: price, service, and quality. Okay, that’s about what you’d expect from any writer with both an aesthetic sense and a grasp of realpolitik. And then she goes brilliant:
What we do have to offer — our unique selling point — is our reputation as the Land of Saints and Scholars; our literary tradition. We can attract tourists by offering well-organised, weather resistant events: one extension of the “smart economy” we should not ignore… If we are to live to tell the tale of this once-in-a-century recession, we need to access those survival-of-the-fittest genes hardwired into our DNA.
In the matter of price, Devlin contends that the Irish don’t have a chance, because of the twin pillars of socialism, namely, high minimum wage and high income tax. As to the causes, agree with her or not — but the evidence is undeniable: it’s no longer an Ireland where visitors “will be content simply to admire the scenery.”
Devlin even provides specific suggestions, by giving examples of what has been successfully done in the literary tourism field. The recent West Cork Literary Festival, for instance, offered a class on travel writing, and encouraged professional travel agents to sign up. It’s that niche marketing concept. For novel-writing classes, about a third of the participants came from outside Ireland, and she believes this trend can be capitalized on to the very great benefit of the local economy. Ireland did just fine in its recent renaissance, and if there’s any country that can make a comeback, this is the one to do it.
Martina Devlin has published four novels and two nonfiction books. Her website offers great advice for writers. This opinion is not necessarily endorsed by Kevin Dolgin or anyone else around here, but the writer of this blog says it loud: Devlin is hot, hot, hot.
Last year, TripAdvisor compiled a list of the top ten literary travel destinations and #4 is Dublin, so things are heading in the right direction. Dublin has Yeats and Joyce, of course. For Harry Potter fans, this Skyscanner page offers a list of 13 possible destinations. Ireland is included on the basis of winning the 1994 Quidditch World Cup, and also on general principles, for being the stomping ground of Imps, Porlocks and Kelpies.
Ireland needs a literary-tourist-magnet on the scale of Menabilly, which is in the British county of Cornwall. That estate was the prototype of the fictitious Manderley in Daphne DuMaurier’s immortal best-seller Rebecca. Apparently, the author fell in love with a house, and wrote a bestseller featuring the house as a character, and made enough money to lease the house and move in. What a great story!
The person who knows the most about it is Justine Picardie, who has just published a book about DuMaurier, and who tells many entertaining details in The Times. Her description of that whole area makes a person want to go there right now. Not to Menabilly itself, of course. It’s not open to the public. But there is a yearly gathering in the nearest town, for devotees of the novel and the house. This article also gives careful directions for the optimal self-guided walking tour of the local countryside.
One reader we asked says that in Ireland, she’d like to see places associated with Maud Gonne. Or Bobby Sands. We’d like to hear more ideas. In Ireland, or any part of the United Kingdom, whose house or neighborhood would you like to have a peek at?